According to opinion of leading experts of the given area of marketing mobile virus marketing is a concept it is possible to use for distribution or communications, which are necessary on consumers to transfer the maintenance through methods of mobile communications and mobile devices to other potential consumers in their social sphere, and also to recover these contacts, too to transfer the maintenance. We define such maintenance as the mobile virus maintenance; it includes mobile services or announcements. As a rule, selection is used to establish volume of initial contacts (that is, the first generation of the "infected" people), providing the maintenance on is high-transport points of communication on the constant or mobile Internet. The people transferring the mobile virus maintenance, name communicator whereas the people receiving such maintenance, name addressees.
Through specially developed programs users can send recommendations about the mobile maintenance which they have noted under their private lists of contacts. For example, one Italian version Meyou, has reached in total 800000 registered users by means of one only virus marketing. In 2007 in Europe and South Korea it has been varnished a virus mobile phone to directly end user. The mobile integrated campaign from mobile portable devices has been developed for delivery of products by the pioneer of branch Leveious Rolando. He has created it together with the main mobile suppliers and with musical di-dzhejami and mobile youth street commands which not only conducted instant purchases of sales of tickets, but also and conducted sales of purchase of three various viable youth products more than to 200,00 thousand end users in 8 days. In 2008 the documentary film of studio Bi-bi-si concerning the global market of a mobile communication and its tendency should be shown. Leveious Rolando says, that actually soon growth of popularity of mobile products, such as music for a mobile phone, games and a drawing will exceed expenses on many traditional youth products, such as music, clothes and films. Dynamics of all visual entertainments considerably changes, and there is a distribution of services of a product worldwide. As the youth market has historically shown fast virus representation of point which will receive the further development on a commodity market of wide consumption. The new markets, it appears, this ideal decision to raise incomes of the companies. Analysts consider, that fast commercialization 3G-WiFi services, possibly, will open new possibilities in the developed markets.
The youth market is for today in the centre of activity of the accepted technologies in the global market of portable devices. This segment of the market follows ahead for acceptance of the bonus maintenance and installation of the smaller price. The key of that understanding as the youth culture speaks with each other in a context of mobile understanding, is an understanding basis as well as why the youth product moves and influences a way of life, tendencies, culture.