According to the review spent by marketing experts large mobile of suppliers, approximately 89 % of the main marks plan to sell the products through text and multimedia mobile message transfer by 2008. One third from them plans to spend approximately 10 % of marketing budgets through mobile marketing. Besides, approximately in 5 years more than half of marks, predictably experts, will spend between 5 % and 25 % of their full marketing budget for their mobile marketing. Already for today of 40 % of firms which the given services render, have planned to strengthen investments in mobile marketing for satisfaction of requirements of the clients.
That answers and already gives appeal to mobile marketing: it is ability to involve certain potential clients; presence the information on how the user has answered the marketing message; and the proof, that the message has been received by a telephone tube of the user.
Mobile 3-gramme standards
According to MMA "the Mobile Organization on sale", the third generation of radio of service promises to provide high speeds of data transmission, and also wide access of data and the big vocal ability. High speeds of data transmission allow to provide full video movement, high-speed access to the Internet and video a multiport conference, and they are measured in Mbit/s. Modern technologies offer 3-gramme standards which include UMTS, based on technology WCDMA (it is rather frequent, two terms are used alternately), and CDMA2000 which the technology 2 g CDMA grows out of earlier. Standard UMTS in general is preferred by the countries using network GSM. Norms of data transmission fluctuate from 144kbit/s to more than 2 Mbit/s.
Also 3GPP, the area 3GPP, should standardise based members WCDMA of family IMT-2000. 3GPP the grouping unites the international standards, operators and sellers. 3GPP are based on developed specifications GSM.