The services based on a site (so-called on international slang POUNDS) are offered by some networks of a cellular telephone, as way to send customs advertising and other information to subscribers of the cellular telephone based on their current site. The supplier of service of a cellular telephone receives a site from chip GPS which has been built in phone, or the established source of a radar-location based on force of a signal of the most close towers of a cellular telephone (for phones without features GPS).
So, for example, in the Great Britain networks do not use the given systems; services of POUNDS use unique basic station, with error radius, on purpose to define phone site.
In the meantime, POUNDS can be used without GPS technics procaking. Mobile technology WiMAX is for this purpose used to give new measurement to mobile marketing. The new type of mobile marketing is supposed between the Basic station and set CPE (the Consumer Equipment of the Precondition), established on a vehicle dashtops.
Every time when vehicles arrive within an effective range of the basic station, dashtop CPE with the liquid crystal monitor touchscreen can load a number of images or banners of individually various forms which can be made active only contacts of a finger or vocal signs.
On the screen the user has a structure 5 - 7 images or banners to choose from them which structure rotates one behind another. These mobile WiMAX-obedient POUNDS are favorable for a private life of users, at comparison with the GPS-allowed POUNDS.
In July, 2003 the first services based on a site, have been used by mobile operators of the Great Britain.